Smart Marketing

Smart Marketing

Do you remember how you first saw the home you are living in now?


Was it in the window of the local agency, hidden like gold in the pages of the property section of the paper or maybe you received an alert via the PhilipWebb Property App on your smart phone?


And now that you’re thinking of selling your home, have you stopped to wonder: Where is the buyer of my property likely to be searching?


A new cross-platform audience measurement report from Roy Morgan Research released in March last year showed 819,000 Melbourne home buyers visited realestate.com.au and/or read the Herald Sun’s real estate sections, and 486,000 potential buyers visited domain.com.au and/or read The Age real estate sections.


Homes listed with PhilipWebb Real Estate are automatically shared on our website, realestate.com.au and domain.com.au but also on at least six other websites with a further four international websites for listings that may appeal to international buyers.


“Marketing your home through appropriate channels to capture the attention of the kinds of buyers that will be interested in your property is essential,’’ says PhilipWebb Real Estate Agent and Auctioneer Robert Groeneveld.


Our hyper-local buyer database is shown our listings the second they go live online through our PhilipWebb Property App, WebbWatch and Webb eAlerts. PhilipWebb Real Estate Sales Manager Anthony Webb believes ‘it is highly unlikely that there is a serious buyer looking in our areas that we aren’t in contact with’.


But we also know that simply showing all listings to all potential buyers is not enough.


35 Munro Street, Ringwood was an interesting vacant block of land listed and recently sold by PhilipWebb Real Estate Agent Jerry Last.


“This block was adjacent to the Eastern Freeway and prone to flooding, so it wasn’t just as straightforward as just offering it up for sale,’’ Jerry recalls.


“While many agents just park vacant land in the House sections online, we made a point of listing it as Land and holding Agent On Site inspections for buyers to come down, see the block for themselves and ask us any questions they may have had.


“We made sure there was plenty of signage directing buyers to the property and showing the exact dimensions and position of the block, which in this case wasn’t clear from just looking at it from the street. “We had marketed it as a single build site, focusing in on regular people who were looking to build a new home.


“A couple who were in talks with a builder to build their home eventually purchased the block.’’ Tailoring the marketing to each individual listing ensures that a buyer’s attention is captured from the start and maintained throughout the entire sale period.


To find out how our smart marketing campaigns can work for you, call us today on 9842 1477.


Roy Morgan link: http://www.roymorgan.com/findings/6112-real-estate-listings-properties-news-corp-and-fairfax-in-sydney-and-melbourne-december-2014-201503112246

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